STORY
OUR STORY
As the founder of the Wood Belt, I believe strongly that all our personal choices make a difference and impact. Including “major” (I have five kids) or “smaller” ones (I wear Wood Belt). We should practice (“impactise”) smaller, day by day choices. Choose your impact.
I employed victims of violence in 2015-2017, and they wanted to do something more “concrete” with their “hands”. Linking their wish to work in the fashion industry is only possible and sustainable if producing a competitive product with added value.
For that purpose, I first developed Impact Design – a systemic design and methodological production method for maximized products/services positive impact. Based on that and technological innovation, our team developed and patented belts. The Wood Belt concept was born.
Wood Belt is a not-for-profit venture to include and employ the underserved. We build a fashion community appreciating social and technological innovation, sustainability and social impact.
Feel good. Look good. Do good.
Primož Šporar – Wood Belt CEO
Combining fashionable design, high-quality materials, innovation, passion, and love for our planet,
Wood Belt is a place where fashion meets nature.
MISSION
We aim to create a high-impact fashion brand based on the impact design process.
VISION
As a brand with a non-profit mentality, we cherish social and environmental objectives and the social economy values.
We use the impact design process as the brand’s foundation and link our products with society’s challenges.
We grow internationally and significantly impact the underserved and the fashion industry.
We build partnerships to co-create an impact fashion community.
MOTTO
Feel good. Look good. Do good.
Where fashion meets nature.
Wood Belt, choose your impact.
2017
Idea
Partnership with local wooden and leather craftsman
First belt prototypes
First testings on airports
2018
Classic series developed – combined wooden buckle and leather
Wood Belt logo designed by Mitja Bokun
Wooden buckle patented as an invention. patent number: 25569
Wooden box gift package designed and developed by Ivo Butkovič
2019
Jan Brabers designing new buckle collection
Registered by Slovenian Crafstmans’s chamber as crafts products
New partnership with local wooden craftsman
Participation in our first agents fair in Italy
Start selling on ETSY
New belt materials – cork from Portugal and re-used leather from Slovenia
2020
New leather supplier from Italy
New partnership with local leather craftsman
Wood Belt brand registered
Start selling on Mimovrste.si
First agents in Italy, France, Sweden, Canada and the UK
Wooden suitcase designed and developed by Ivo Butkovič
WB social media (FB, Twitter, LinkedIn, Instagram)
NUT and WEDGE series developed
Photo shooting by Slabe scene
WB invited to Amazon Launchpad
www.woodbelt.eu enabling modular assembly of belts
A first partnership project with Himal, Nepal
We sell WB products in 7 countries: Canada, USA, Italy, United Kingdom, Hungary, Switzerland, Slovenia
2021
New belt materials added – wood, hemp, cotton and NUO wood-textile
Participating in Maker Mela Fair, India (February)
Presentation at web portal Sustainability Champions (February)
Lesson learnt with Artis Fashion Group (February-December)
Competing for the Red Dot Award 2021 (March)
Start selling on Amazon (March)
New SLIDE series developed (March)
New LIMITED series (April)
New SIMPLE series (June)
Award “Lesarski presežek 2021” (July)
Social media presence – Instagram profile with 10k followers (July)
Membership in Common Objective platform (July)
Social media presence – TikTok and Pinterest (August)
A partnership project with Aqua and Rock, UK (participating in the London Fashion Week, September)
1st order on Ankorstore (September)
Start selling on Faire (October)
Re-design of web page www.woodbelt.eu (November)
Selected to Flying Solo NYFW Ones to Watch in the New York Fashion Week 2022 (November)
1st Wood Belt Catalog (November)
Finding master agency for the USA (December)
We sell WB products in 15 countries. The new eight countries in 2021 are Austria, France, Germany, Israel, Sweden, Romania, Japan, Portugal.
2022
Small but perfectly Formed, participation in the EU financed project (from January)
Wholesale agent and first retailers France (January)
Flying Solo New York Fashion Week 2022 (February)
New York Couterie (February)
Wholesale agent and first retailers USA (March)
Wholesale agent and first retailers Switzerland (March)
Wholesale Austria, shopping.at (April)
New products in co-operation with Aqua&Rock (April)
Start of sales in shop Zakladi Slovenije, Slovenia (April)
Collection 2022 in web shop (May)
Natural History Museum London Show (May)
Photosession Luxiders, Jens Witter, Berlin (June)
New models and buckles – 20mm, Kind (June)
New co-worker – Hanna (June)
First bag collection (July)
Flying Solo Miami Swim Week Show 2022 (July)
Partner of Goodwood Rolls Royce and Bentley Club (July)
New Agents – France (July)
Small But Perfect project meeting, Lisbon (July)
Small But Perfect project meeting, Berlin (August)
Small But Perfect project meeting, Athens (September)
Partnering Pippica in the Luxury Innovation Awards semi-finalists, Geneva (October)
1st Hologram belt series (October)
Partnership with EAB Design jewelery (November)
New buckles and collections names (December)
We sell WB products in 17 countries. The two new countries in 2022 are French Polynesia and Spain.
2023
New premises in Kranj (January)
Shows Atlanta, Dallas (January)
Wood Belt is EU registered brand (January)
Partnership with RZ Mediascape (January)
Show New York Couterie (February)
Partnership with Lens & Hound, UK (February)
Amazon Launchpad Europe (March)
New Wood Belt logo (March)
New collection 2023 catalogue (March)
Signed contract with Thornaes FMC, London (March)
WB presented in Vissionaire Moralmoda (April 2nd)
End of Small but Perfect project (April)
Signed contract with ModernShow Room Milano (May)
Membership on the Paid On results platform (May)
Partnership with Porterium (June)
New collections 2023 (July)
Partnership with WaletSeller USA (October)
Sale start on Walmart, Belk and Kroger in USA (November)
Membership on the Awin platform (November)
Membership on the Syncee platform (November)
Membership on the Spocket platform (November)
Membership on the Megamo platform (November)
Membership on the Modalyst platform (November)
Contract with ORMEY agency for sales in China (November)
Dress hugger development (December)
20k followers on Instagram (December)
