The founder of Wood Belt, Primoz, believes strongly that all our personal choices make difference and have impact. Including “major” (I have 5 kids) or “smaller” ones (I wear Wood Belt). We should practice (impactise) specially smaller, day by day choices.

In the case of Primoz, he was employing 5 victims of violence in 2015-2017. They worked in the office on EU projects and they didn’t really enjoyed their “paper and documents” jobs. They wanted to do something more “concrete”, with their “hands”. Linking their wish to work in this area is only possible and sustainable if producing competitive product with added value.

The concept of Wood Belt was born.

I want to show that impactisation process can be a business model that can result in sustainable business even in an industry as competitive as textile.



Creating an international operating brand that is based on the impact process.


To grow international and by this have a sustainable business and secured future for people in need.


Using impact process as the fundament of the brand to leave a positive footprint behind.
We want to link products and services to society challenges. Our business model is not solely based on financial motivators. As a brand with non-profit mentality, we value social and environmental objectives.
We want to build partnerships for co-creation of Impact Fashion.
These fundamental elements came together in the product Wood Belt. A belt with a wooden buckle, designed, developed and patented.


Wood Belt, choose your impact.



Partnership with local wooden and leather craftsmans

First belt prototypes

First testings on airports


Classic series developed – combined wooden buckle and leather

Wood Belt logo designed by Mitja Bokun

Wooden buckle patented as invention. patent number: 25569

Wooden box gift package designed and developed by Ivo Butkovič


Jan Brabers designing new buckle collection

Registered by Slovenian Crafstmans’s chamber as crafts products

New partnership with local wooden craftsmans

Participation on our first agents fair in Italy

Start selling on ETSY

New belt materials – cork from Portugal and re-used leather from Slovenia


New leather supplier from Italy

New partnership with local leather craftsmans

Wood Belt brand registered

Start selling on Mimovrste.si

First agents in Italy, France, Sweden, Canada and UK

Wooden suitcase designed and developed by Ivo Butkovič

WB social media (FB, Twitter, LinkedIn, Instagram)

NUT and WEDGE series developed

Photo shooting by Slabe scene

WB invited to Amazon Launchpad

www.woodbelt.eu enabling modular assembly of belts

First partnership project with Himal, Nepal

WB products sold in 7 countries: Canada, USA, Italy, United Kingdom, Hungary, Switzerland, Slovenia


New belt materials added – wood, hemp, cotton and NUO wood-textile

TOOTH series developed