My fashion style makes world a better place.
I choose brands:

1. Stressing quality, products safety and consumer health (slow fashion)

2. Encouraging sustainable fashion principles (buy second handed, treasure and conscious care, repair, re-use, circular economy)

3. Producing locally

4. Helping to solve society challenges

5. Combining uniquness, innovation and functionality

6. Advising wise purchases in order to feel good, look good and do good

7. Considering volnurable groups and individuals

8. Supporting principles of social, fair & ethical fashion

9. Communicating impact in a fair way

10. Being verified and trustworthy

11. Innovating and »going over horizon« to make positive impact